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Pig Butchering | New Zealand’s Crypto Scam Guide (2024)

Your phone buzzes, and you read a text from an unfamiliar number. “Hi, is this [not your name]?” You reply, letting them know they've got the wrong person. But instead of leaving it there, they’re oddly keen to keep the conversation going. Why? You could be getting drawn into one of the most destructive crypto scams out there—a pig butchering scam.

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Pig Butchering Scams Help Crypto NZ

What to do if you’ve been Scammed

If you’ve fallen victim to a cryptocurrency scam it’s critical to take immediate action. At Crypto Consulting NZ, we specialize in scam support services tailored to your specific needs. We’ll help you confirm if you’ve been scammed, guide you through documenting your case, and provide expert advice on what to do.

Whether it’s Pig Butchering or Rug Pulls our consultants can assist with every step of the process to ensure you’re informed and protected moving forward.

What is a Pig Butchering Scam?

In a pig butchering scam, scammers use social manipulation to convince victims to invest large sums of money, only to reveal later that it was all a fraud. 

The term comes from the Chinese phrase “Shāzhū Pán,” meaning pig butchering, which reflects the way scammers “fatten up” their victims by gaining trust before taking everything. This crypto scam has been on the rise, so it’s crucial to stay alert, especially in New Zealand.

How do Pig Butchering Scams Work?

Each variation of a pig butchering scam follows a similar pattern—scammers first aim to build trust with their victims. They often initiate contact through an SMS or direct message on social apps, sometimes posing as a “wrong number” text or through dating apps in the case of a romance scam.

The key is establishing a relationship, which can take days or weeks.

Once the scammer feels they’ve gained the victim’s confidence, they introduce an investment opportunity, usually involving cryptocurrency. Crypto is often used due to its loose regulation and ease of theft. From this point, the fraudster works to convince the victim that the investment is legitimate, aiming to extract the maximum amount of money before “pulling the rug”.

Scammers often set up fake crypto investment websites or use popular platforms like Coinbase to lend credibility. The fraudulent sites trick victims into handing over control of their investments, making it easy for scammers to execute the rug pull and disappear with the victim’s assets.

Pig Butchering Scam Crypto Example

Example of a Pig Butchering Scam

In a typical pig butchering scam, Adam encounters Sarah on a dating app, where she poses as a crypto investor . Through affectionate messages and promises of a future together, Sarah builds Adam’s trust. Eventually, she persuades him to send her $1,000 to resolve a supposed financial emergency.

Simultaneously, Sarah targets another individual, convincing him to invest $2,000 in a fraudulent crypto scheme. To maintain Adam’s investment and trust, Sarah sends a small return on his initial $1,000. While keeping Adam and others emotionally and financially engaged, Sarah continues her scam.

Warning Signs of a Pig Butchering Scam

“Wrong Number” Text Messages

The most common way a pig butchering scam begins is through an innocent looking message. Typically, the scammer will:

  • Address you by the wrong name.
  • Share something friendly or familiar, like “Looking forward to catching up for coffee next week!”
  • Apologize when you correct them but keep the conversation going with flattery and polite replies.

Pushing Talk about Money and Investing

Even though you’ve only just begun chatting and haven’t met in person, they’ll quickly feel comfortable sharing an “easy” investment opportunity. If you try to steer the conversation in another direction, they’ll keep circling back to the investment, which is almost always related to cryptocurrency. This persistence is a key red flag in pig butchering scams.

Emotional Manipulation

Social engineering is at the heart of pig butchering scams. In romance scams, the fraudster might “love bomb” the victim with constant affection to make them feel special. Other times, they exploit FOMO, making you believe you’re missing out on a once-in-a-lifetime crypto investment opportunity. 

They may even prey on financial struggles you’ve shared, convincing you that this is the solution you need. Be cautious of anyone using these tactics, especially if they’re someone you don’t personally know.

How to Prevent Pig Butchering Scams

While being aware of warning signs is key to protecting yourself from pig butchering scams, banks are also stepping up with new tools to help prevent it.

Using AI and machine learning, banks can identify crime rings running large-scale scams and detect suspicious activity from otherwise normal accounts. Fraud detection software flags unusual or large transactions that deviate from a customer’s typical behavior, allowing bank staff to review and block transfers.

Since these scams often involve cryptocurrency, tracing the funds can be difficult. That’s why banks focus on stopping transactions before they happen by identifying customers at risk. While there’s still progress to be made in fighting first-party fraud, criminals running these scams face increasing challenges as financial institutions catch up.

At Crypto Consulting NZ, we offer detailed scam reports to help victims of crypto scams, providing guidance and support through the recovery process.

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Disclaimer: All content in this guide is intended for educational purposes only and should not be interpreted as financial advice. As an individual, you are entirely responsible for how you conduct your investments and manage your cryptocurrency interests. It is exclusively your own responsibility to perform due diligence and Cryptocurrency NZ recommends taking extreme care and caution with crypto and are not responsible for the outcomes, management, or oversight of your activities.